Rihana Introduces New Way of Doing Things in the Fashion World

Rihana in Fenty
Rihana in Fenty

Rihana takes the digital cover of  T Magazine to give fans an amazing first look at debut collection of Fenty.

Fenty is Rihana’s upcoming luxury fashion. Rihana confirms that the line will arrive at a Paris pop-up store on May 24 and online May 29, 2019, respectively. The New York Times Style Magazine shows Rihana in an entirely Fenty Wardrobe.

The Fenty collection featured Japanese corset denim dress($810), a pink cotton canvass suit jacket($1,100) and matching corset blazer dress($1,100), an oversize Japanese denim jacket($1,100), tan suit with pleated trousers($485) and a jacket($1,100). Accessories include leather shoes and sunglasses.

The Fenty line is heavily inspired by the corsets. Read her interview with the T magazine.

“I use myself as the muse. It is sweatpants with pearls or a masculine denim jacket with a corset.”

” I feel like we live in a world where people are embracing every bit of who they are.”

Fenty will change the traditional model of how fashion pieces are released. It will not be on runways first.  Fenty will directly release its collection online.

” People are always looking for the thing that hasn’t made it online yet. And as a consumer, I hate seeing something on runway and then having to wait six months for it. I had to wait all that time to get it…With this, you see it, you love it, you can have it. I want to be as disruptive as possible.”

“The brand is not traditional. There is no runway show. It is a new way of doing things because I believe that this is  where fashion is going to go eventually.”

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